The Influence of Information Types and Search Intention in Using Branded Or Generic Search Query
Abstract
This study aims to analyze the effect of each type of information and search intention on the use of branded or generic search queries on search engines. This is done because of the emergence of the phenomenon of information overload or explosion of information. The types of tourism information studied are transportation, accommodation, restaurants, shopping places, and tourist attractions with two types of intention, namely purchase intention and intention to search. This study used a quantitative approach by distributing online questionnaires to users who had searched using a search engine and managed to collect 1,256 respondents. Data were analyzed using binary logistic regression. We found that intention influences the use of branded or generic search queries and several types of information influence the use of search queries. Transportation and shopping information could influence users in choosing to use generic or branded search queries.
Downloads
Copyright (c) 2023 Jurnal Sistem Informasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
