TAM Analysis on The Factors Affecting Admission of Students for Ruangguru Application

  • Riyan Latifahul Hasanah STMIK Nusa Mandiri
  • Fanny Fatma Wati STMIK Nusa Mandiri
  • Dwiza Riana STMIK Nusa Mandiri
Keywords: Technology Acceptance Model, Ruangguru Application, E-learning, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Actual System Use, Behavioral Intention of Use


A new paradigm emerged in the field of education along with the development of increasingly advanced technology, namely the emergence of an electronic learning system known as e-learning. One of the e-learning media that is currently popular in Indonesia is Ruangguru online learning application that can be accessed through smartphone. The purpose of this study is to analyze the factors that influence student’s acceptance of Ruangguru application using Technology Acceptance Model (TAM) method. The 5 (five) constructs of the TAM research model were used, namely Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Actual System Use, and Behavioral Intention of Use. The data collection used is an online questionnaire with purposive sampling technique. The results show that Attitude Towards Using did not have a significant effect on Behavioral Intention of Use, meaning that the students’ attitude towards using of did not affect students' intentions in using Ruangguru application. At the same time, the relationship of Perceived Ease of Use to Perceived Usefulness is the most significant influence where the ease in using Ruangguru application makes users feel that Ruangguru application is useful.


Download data is not yet available.


Ramayasa, I. P., "Evaluation Model of Success and Acceptance of E-Learning", Journal of Theoretical and Applied Information Technology, http://www.jatit.org/volumes/Vol82No3/16Vol82No3.pdf, 2015, retrieved January 11, 2019.

Ali, W. G. M., "Nursing Students’ Readiness for e-Learning Experience", Gynecol Obstet (Sunnyvale), https://www.researchgate.net/profile/Wafaa_Ali11/publication/305272004_Nursing_Students%27_Readiness_for_e-Learning_Experience/links/58cd08f2a6fdcc5cccbb01b5/Nursing-Students-Readiness-for-e-Learning-Experience.pdf, 2016, retrieved January 11, 2019.

Talebian, S., Movahed Mohammadi, H. and Rezvanfar, A., "Information and Communication Technology (ICT) in Higher Education : Advantages, Disadvantages, Conveniences and Limitations of Applying E-Learning to Agricultural Students in Iran" In Procedia - Social and Behavioral Sciences 2014, pp. 300-305, 2019.

Yi-Hsuan Lee, Chan Hsiao and Purnomo, S. H., "An Empirical Examination of Individual and System Characteristics on Enhancing E-Learning Acceptance", Australasian Journal of Educational Technology, https://ajet.org.au/index.php/AJET/article/view/381/1080, 2014, retrieved January 15, 2019.

Rauniar, R. et al., "Technology Acceptance Model (TAM) and Social Media Usage: an Empirical Study on Facebook", Journal of Enterprise Information Management, https://pdfs.semanticscholar.org/83ea/80949f34ceca63622521cf779b50d19e2acd.pdf, 2014, retrieved January 11, 2019.

Hassn, H. A. H. et al., "The Impact of Intelligent Transport System Quality: Drivers’ Acceptance Perspective", International Journal of Technology, http://www.ijtech.eng.ui.ac.id/old/index.php/journal/article/view/2578, 2016, retrieved October 17, 2018.

Alharbi, S. and Drew, S., "Using the Technology Acceptance Model in Understanding Academics’ Behavioural Intention to Use Learning Management Systems", International Journal of Advanced Computer Science and Applications, http://citeseerx.ist.psu.edu/viewdoc/download?doi=, 2014, retrieved January 11, 2019.

Sezgin, E. and Özkan Yildirim, S., "A Literature Review on Attitudes of Health Professionals Towards Health Information Systems : From e-Health to m-Health" In Procedia Technology 2014, pp. 1317-1326, 2019.

Santiari, N. P. L., "Embed Attitude from Student on Elearning Using Instructional Design with ADDIE Model", International Journal of Advanced Computer Science and Applications, http://citeseerx.ist.psu.edu/viewdoc/download?doi=, 2015, retrieved January 11, 2019.

Loupatty, M. and Wayangkau, I. H., "Investigating The Usability of E-Learning Technology in The Elementary Schools of Merauke District, Indonesia : Teachers’ Perception", European Journal of Education Studies, https://www.oapub.org/edu/index.php/ejes/article/view/813/2316, 2017, retrieved January 15, 2019.

Etikan, I., Musa, S. A. and Alkassim, R. S., "Comparison of Convenience Sampling and Purposive Sampling", American Journal of Theoretical and Applied Statistics, https://www.researchgate.net/profile/Sumanta_Deb2/post/Purposive_Sampling_and_Convenience_Sampling_are_these_two_types_of_Sampling_different_Please_Explain/attachment/59d64fc179197b80779a8d1c/AS:499559933505536@1496115777990/download/Comparison_of_Convenience_Sampling_and_Purposive_S.pdf, 2016, retrieved January 15, 2019.

Siri, M., Fitriyani and Herliana, A., "Analisis Sikap Pengguna Paytren Menggunakan Technology Acceptance Model", Jurnal Informatika, http://ejournal.bsi.ac.id/ejurnal/index.php/ji/article/view/1613/pdf, 2017, retrieved December 18, 2018.
How to Cite
Hasanah, R. L., Wati, F. F., & Riana, D. (2019). TAM Analysis on The Factors Affecting Admission of Students for Ruangguru Application. Jurnal Sistem Informasi, 15(2), 1-14. https://doi.org/10.21609/jsi.v15i2.778