PENDEFINISIAN INSTRUMEN EVALUASI WEBSITE E-COMMERCE BUSINESS TO CONSUMER (B2C)
Keywords:
website e-commerce, instrumen evaluasi, business to consumer, e-commerce website, evaluation instrument
Abstract
Dalam meningkatkan keunggulan kompetitif suatu organisasi, aplikasi e-commerce dapat digunakan untuk meningkatkan proses supply chain suatu organisasi. Saat ini di Indonesia sudah banyak organisasi yang mulai memanfaatkan aplikasi e-commerce B2C (Business to Consumer) dalam memasarkan produknya. Implementasi konsep B2C dilakukan melalui pembuatan website e-commerce yang digunakan untuk bertransaksi secara langsung dengan konsumen. Namun, pembuatan website pribadi untuk perdagangan elektronik tersebut tidak serta merta memberikan kesuksesan bagi perusahaan yang mengimplementasikannya. Di Indonesia, belum banyak website B2C yang bermunculan. Oleh karena itu, sebuah instrumen evaluasi terhadap website e-commerce perlu didefinisikan untuk meningkatkan kinerja website e-commerce. Paper ini akan membahas mengenai proses pendefinisian instrumen evaluasi sebuah website e-commerce ditinjau dari sudut pandang pengunjung pertama, intermittent, dan frequent. Hal ini dikarenakan masing-masing pengunjung memiliki karakteristik yang berbeda dan membutuhkan sebuah instrumen evaluasi yang berbeda pula. Pendefinisian instrumen evaluasi website e-commerce ini didasarkan pada beberapa teori yang sudah ada dan berbagai macam literatur lainnya. In improving the competitive advantage of an organization, e-commerce applications can be used to improve an organization's supply chain process. Currently in Indonesia there are many organizations are beginning to utilize e-commerce B2C (Business to Consumer) applications in marketing their products. Implementation is done through development of B2C e-commerce website that used to trade directly with consumers. However, development of personal websites for electronic commerce does not necessarily provide success for the company that implements it. In Indonesia, only a few B2C websites are popping up. Therefore, an evaluation instrument for e-commerce website needs to be defined to improve the performance of e-commerce website. This paper will discuss the process of defining an evaluation instrument for e-commerce website from the point of view of the first visitors, intermittent, and frequent. This is because each visitor has different characteristics and require a different evaluation instruments. Defining the evaluation instrument e-commerce website is based on several existing theories and various other literature.Downloads
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Published
2012-07-15
How to Cite
Handayani, P. W., & Nurhayati, S. L. (2012). PENDEFINISIAN INSTRUMEN EVALUASI WEBSITE E-COMMERCE BUSINESS TO CONSUMER (B2C). Jurnal Sistem Informasi, 6(1), 10-19. https://doi.org/10.21609/jsi.v6i1.274
Section
Articles
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